National Image and Competitive Advantage: The Theory and Practice of Country-of-Origin Effect.(Book Review): An article from: Transnational Corporations

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Citation Details
Title: National Image and Competitive Advantage: The Theory and Practice of Country-of-Origin Effect.(Book Review)
Author: Jozsef Beracs
Publication:Transnational Corporations (Refereed)
Date: April 1, 2002
Publisher: United Nations Publications
Volume: 11 Issue: 1 Page: 130(6)

Article Type: Book Review

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