Worth its "wait" in gold: the "what" and "why" of music and message-on-hold (MMOH) systems, and how they benefit marketing. (Fundamentals).: An article from: Bank Marketing

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Citation Details
Title: Worth its "wait" in gold: the "what" and "why" of music and message-on-hold (MMOH) systems, and how they benefit marketing. (Fundamentals).
Author: Jamie Thibault
Publication:Bank Marketing (Magazine/Journal)
Date: December 1, 2002
Publisher: Bank Marketing Assn.
Volume: 34 Issue: 10 Page: 34(3)

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