Ingredients of a successful advertising campaign: focus, flexibility and consistency. (Marketing magic: franchise systems that excel).: An article from: Franchising World

This digital document is an article from Franchising World, published by International Franchise Association on November 1, 2002. The length of the article is 744 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Ingredients of a successful advertising campaign: focus, flexibility and consistency. (Marketing magic: franchise systems that excel).
Author: Nancy Poor
Publication:Franchising World (Magazine/Journal)
Date: November 1, 2002
Publisher: International Franchise Association
Volume: 34 Issue: 8 Page: 16(2)

Distributed by Thomson Gale