Marketing-driven fits the times: sales-driven just doesn't do it anymore.: An article from: Canadian Manager

This digital document is an article from Canadian Manager, published by Canadian Institute of Management on September 22, 2002. The length of the article is 1505 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Marketing-driven fits the times: sales-driven just doesn't do it anymore.
Author: John R. Graham
Publication:Canadian Manager (Magazine/Journal)
Date: September 22, 2002
Publisher: Canadian Institute of Management
Volume: 27 Issue: 3 Page: 24(2)

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