How to target folks over 50: sure, they'll try all the new skin care creams, but older consumers are not as brand loyal as you think.: An article from: Household & Personal Products Industry

This digital document is an article from Household & Personal Products Industry, published by Rodman Publications, Inc. on December 1, 2003. The length of the article is 984 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: How to target folks over 50: sure, they'll try all the new skin care creams, but older consumers are not as brand loyal as you think.
Author: Imogen Matthews
Publication:Household & Personal Products Industry (Magazine/Journal)
Date: December 1, 2003
Publisher: Rodman Publications, Inc.
Volume: 40 Issue: 12 Page: 44(2)

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