Click here to send marketing e-mail: permission-based e-mail potentially could transform bank marketing. While it faces a few conspicuous challenges, ... Story): An article from: Bank Marketing

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Citation Details
Title: Click here to send marketing e-mail: permission-based e-mail potentially could transform bank marketing. While it faces a few conspicuous challenges, the concept encourages more interaction between bank and customer--foretelling the rise of a potent new customer-retention tool.(Cover Story)
Author: Janet Bigham Bernstel
Publication:Bank Marketing (Magazine/Journal)
Date: December 1, 2003
Publisher: Bank Marketing Assn.
Volume: 35 Issue: 10 Page: 22(8)

Article Type: Cover Story

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