Like a gold mine: the new generation of customers: marketing to Generation X, the population wave coming behind the baby boomers, will be different. ... Edge): An article from: Bank Marketing

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Title: Like a gold mine: the new generation of customers: marketing to Generation X, the population wave coming behind the baby boomers, will be different. For one thing, Gen Xers think that services like Internet banking are a necessity--not a luxury.(Marketing Edge)
Author: Mark DeBaugh
Publication:Bank Marketing (Magazine/Journal)
Date: December 1, 2003
Publisher: Bank Marketing Assn.
Volume: 35 Issue: 10 Page: 52(2)

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