Internet business models for broadcasters: how television stations perceive and integrate the Internet.: An article from: Journal of Broadcasting & Electronic Media

This digital document is an article from Journal of Broadcasting & Electronic Media, published by Broadcast Education Association on December 1, 2003. The length of the article is 8722 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the author: This study examines the Internet business strategy as it applies in the broadcast television industry by proposing a framework of Internet business models for the television broadcasters and, drawing on this framework, assessing the broadcasters' current Internet operation patterns. We found that the television stations have focused their online activities on building audience relationships, rather than generating online ad sales. The Internet is used mostly as a "support" to complement the stations" offline core products.

Citation Details
Title: Internet business models for broadcasters: how television stations perceive and integrate the Internet.
Author: Sylvia M. Chan-Olmsted
Publication:Journal of Broadcasting & Electronic Media (Refereed)
Date: December 1, 2003
Publisher: Broadcast Education Association
Volume: 47 Issue: 4 Page: 597(21)

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