The role of ABM in measuring customer value--PART TWO.(activity-based management in customer relations management): An article from: Strategic Finance

This digital document is an article from Strategic Finance, published by Institute of Management Accountants on April 1, 2001. The length of the article is 2744 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: The role of ABM in measuring customer value--PART TWO.(activity-based management in customer relations management)
Author: Joseph A. Ness
Publication:Strategic Finance (Refereed)
Date: April 1, 2001
Publisher: Institute of Management Accountants
Volume: 82 Issue: 10 Page: 44

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