Measuring Client Value.(customer relationship management, Royal Bank of Canada): An article from: CMA Management

This digital document is an article from CMA Management, published by Society of Management Accountants of Canada on June 1, 2001. The length of the article is 1555 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Measuring Client Value.(customer relationship management, Royal Bank of Canada)
Author: Len Ptak
Publication:CMA Management (Magazine/Journal)
Date: June 1, 2001
Publisher: Society of Management Accountants of Canada
Volume: 75 Issue: 4 Page: 38

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