Do traditional strategic concepts apply in the e-marketing context?(electronic marketing): An article from: Journal of Business Strategies

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Citation Details
Title: Do traditional strategic concepts apply in the e-marketing context?(electronic marketing)
Author: Bill Merrilees
Publication:Journal of Business Strategies (Refereed)
Date: September 22, 2001
Publisher: Center for Business and Economic Research
Volume: 18 Issue: 2 Page: 177(14)

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