Testing the mediating role of cognitive responses in the elaboration likelihood model.(Statistical Data Included)(Brief Article): An article from: Communication Studies

This digital document is an article from Communication Studies, published by Central States Communication Association on December 22, 2001. The length of the article is 6602 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the author: Cognitive response theories such as the Elaboration Likelihood Model (ELM) have been criticized for lacking appropriate and rigorous empirical testing. As a result, the ELM in particular has little support for the proposed causal mechanism, cognitive responses, as a mediating variable between messages and attitude change. Using argument quality and source credibility manipulations, this investigation examines several causal models to assess the role of cognitive responses in the ELM. In general, the data supported the ELM's prediction that high quality arguments produce more favorable thoughts and subsequently more attitude change fir high involvement receivers. Although a structural equation model supports the mediating role of cognitive responses in the ELM, the data are more consistent with a model derived from Information Processing Theory.

Citation Details
Title: Testing the mediating role of cognitive responses in the elaboration likelihood model.(Statistical Data Included)(Brief Article)
Author: Michael T. Stephenson
Publication:Communication Studies (Refereed)
Date: December 22, 2001
Publisher: Central States Communication Association
Volume: 52 Issue: 4 Page: 324(14)

Article Type: Statistical Data Included, Brief Article

Distributed by Thomson Gale