El gordo de las letras: Lara ha logrado popularizar la literatura con el Premio Planeta, aunque se haya convertido en una polémica lotería millonaria. ... Breve): An article from: Epoca

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Citation Details
Title: El gordo de las letras: Lara ha logrado popularizar la literatura con el Premio Planeta, aunque se haya convertido en una polémica lotería millonaria. El galardón ha cumplido 50 años y marcado un hito en la historia del libro y del marketing.(TT: Literary giant: Lara has managed to popularize literature by creating the Planeta Award, although it has become a controversial cash machine. The award has been in existence for 50 years and is a landmark in the history of publishing and marketing.)(Artículo Breve)
Author: Pedro de Miguel
Publication:Epoca (Magazine/Journal)
Date: October 26, 2001
Publisher: Difusora de Informacion Periodica, S.A. (DINPESA)
Page: 64(1)

Article Type: Artículo Breve

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