How Electronic Commerce Has Led to the Return of Personalized Marketing.: An article from: Business Perspectives

This digital document is an article from Business Perspectives, published by University of Memphis on March 22, 2000. The length of the article is 2521 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: How Electronic Commerce Has Led to the Return of Personalized Marketing.
Author: Dr. Mark L. Gillenson
Publication:Business Perspectives (Refereed)
Date: March 22, 2000
Publisher: University of Memphis
Volume: 12 Issue: 3 Page: 21

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