Are you selling brands or solving problems?(reasons why people buy products)(Column): An article from: Food Processing

This digital document is an article from Food Processing, published by Putman Media, Inc. on October 1, 2000. The length of the article is 1332 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Are you selling brands or solving problems?(reasons why people buy products)(Column)
Author: John L. Stanton
Publication:Food Processing (Magazine/Journal)
Date: October 1, 2000
Publisher: Putman Media, Inc.
Volume: 61 Issue: 10 Page: 37

Article Type: Column

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