Product Differentiation in National TV Newscasts: A Comparison of the Cable All-News Networks and the Broadcast Networks.: An article from: Journal of Broadcasting & Electronic Media

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From the author: This study explores content differences in the evening newscasts of the cable all-news networks and compares the evening newscasts of the cable and broadcast networks. A content analysis found strong evidence of product differentiation in the major evening newscasts between the cable and broadcast networks as well as among the cable all-news networks. Each network contributed significantly to adding unique news to the daily television news pool and the topics of the unique stories were diverse.

Citation Details
Title: Product Differentiation in National TV Newscasts: A Comparison of the Cable All-News Networks and the Broadcast Networks.
Author: Hyuhn-Suhck Bae
Publication:Journal of Broadcasting & Electronic Media (Refereed)
Date: January 1, 2000
Publisher: Broadcast Education Association
Volume: 44 Issue: 1 Page: 62

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