The Effects of Edits on Arousal, Attention, and Memory for Television Messages: When an Edit Is an Edit Can an Edit Be Too Much?: An article from: Journal of Broadcasting & Electronic Media

This digital document is an article from Journal of Broadcasting & Electronic Media, published by Broadcast Education Association on January 1, 2000. The length of the article is 7169 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the author: This study examines the effect of the rate of edits (camera changes in the same visual scene) on viewers' arousal and memory. The rate of edits varied from slow to very fast. Results show that as the rate of edits increases physiological arousal, self-reported arousal, and memory increase. It is suggested that edits can increase attention to and encoding of television message content without significantly increasing the cognitive load of the message.

Citation Details
Title: The Effects of Edits on Arousal, Attention, and Memory for Television Messages: When an Edit Is an Edit Can an Edit Be Too Much?
Author: Annie Lang
Publication:Journal of Broadcasting & Electronic Media (Refereed)
Date: January 1, 2000
Publisher: Broadcast Education Association
Volume: 44 Issue: 1 Page: 94

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