Coupon clutter: a "unique" alternative. (Business-to-Business): An article from: Direct Marketing

This digital document is an article from Direct Marketing, published by Hoke Communications, Inc. on November 1, 1989. The length of the article is 1645 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Instant redeemable magnetic ink character recognizable encoded checks are used by direct marketers as a supplement to coupon, rebate, and refund programs. The checks are actual negotiable instruments that are cleared through the national banking system. The checks, due to their immediate redeemability, are attractive to customers and retailers and provide marketers with the opportunity to collect consumer data upon redemption. The checks also provide marketers with the advantages of reduced: float time; back-room and book-keeping expenses; and redemption and sales slip processing.

Citation Details
Title: Coupon clutter: a "unique" alternative. (Business-to-Business)
Author: Mollie Neal
Publication:Direct Marketing (Magazine/Journal)
Date: November 1, 1989
Publisher: Hoke Communications, Inc.
Volume: v52 Issue: n7 Page: p23(4)

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