An irreverent look at 800 numbers. (using 800 numbers in advertising): An article from: Direct Marketing

This digital document is an article from Direct Marketing, published by Hoke Communications, Inc. on December 1, 1989. The length of the article is 2620 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Advertising copy employing toll-free numbers that targets commercial consumers should include specific reasons why readers should call because copy that offers generalized information is less effective than copy offering something specific to the readers who call. Specific offerings provide comfort for readers and alleviate the psychological apprehension of being exposed to sales pitches. Toll-free numbers in business to business advertisements can be an effective incentive for purchasing agents deciding which supplier to call.

Citation Details
Title: An irreverent look at 800 numbers. (using 800 numbers in advertising)
Author: Herschell Gordon Lewis
Publication:Direct Marketing (Magazine/Journal)
Date: December 1, 1989
Publisher: Hoke Communications, Inc.
Volume: v52 Issue: n8 Page: p26(3)

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