Dressed for success. (menswear retailing): An article from: Direct Marketing

This digital document is an article from Direct Marketing, published by Hoke Communications, Inc. on December 1, 1989. The length of the article is 1686 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Brady's Apparel (San Diego, CA), a menswear retailer, uses a computer database to collect, collate, and process information on its customers. Besides customer information, the database provides information on markups, inventory, demographics. Information is gathered by sales people and includes: size; items purchased; and the location of transactions. Mailings are targeted to customers on the basis of clothing preference or size. Brady's also uses TV exposure and direct mail pieces that are tracked by staff inquiries of customers' motivation for patronizing the store.

Citation Details
Title: Dressed for success. (menswear retailing)
Author: Gary W. Wojtas
Publication:Direct Marketing (Magazine/Journal)
Date: December 1, 1989
Publisher: Hoke Communications, Inc.
Volume: v52 Issue: n8 Page: p34(3)

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