Retention is crucial for profitability. (insurer client retention): An article from: National Underwriter Property & Casualty-Risk & Benefits Management

This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on July 5, 1993. The length of the article is 581 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Speakers at the 1993 Insurance Marketing and Management Services annual convention stressed the importance of client retention in the intensely competitive insurance marketplace. Insurance companies must maintain or better the industry's 78% to 85% retention average to be profitable rather than mediocre or bankrupt. Agents were cautioned to view clients for their long-term potentialities, rather than for the amount of their annual premiums.

Citation Details
Title: Retention is crucial for profitability. (insurer client retention)
Author: Colleen Mulcahy
Publication:National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: July 5, 1993
Publisher: The National Underwriter Company
Issue: n27 Page: p17(2)

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