Using a productive selling attitude is key to success.: An article from: National Underwriter Property & Casualty-Risk & Benefits Management

This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on September 6, 1993. The length of the article is 466 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Changes in economic and social conditions require changes in selling attitudes and techniques. In the 1990s, customers are more interested in the company with whom they do business than they are in the product or service they are buying. Salespeople can use Productive Selling Attitude (PSA) techniques to make customers feel they are partners in the company. PSA requires that salespeople believe that the customer is more important than the sale, that completing a sale is customary and not an accomplishment, and that having a customer understand them is a necessity.

Citation Details
Title: Using a productive selling attitude is key to success.
Author: John R. Graham
Publication:National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: September 6, 1993
Publisher: The National Underwriter Company
Issue: n36 Page: p21(1)

Distributed by Thomson Gale