The 11 cardinal rules of copywriting (and how to break them). (excerpts from 441 Tips, Trend, Guidelines and Rulebreakers for Direct Mail and ... An article from: Fund Raising Management

This digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on January 1, 1993. The length of the article is 1527 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Eleven basic rules on fund raising and direct mail techniques are presented. Fund raising through direct mail follows a set of copywriting rules. However, users of a direct-mail fund raising letter should learn when to apply exceptions to the use of basic copywriting principles. Despite many existing deviations to copywriting rules, direct-mail users should always bear in mind that their organization's focus will always be on human needs and must be treated as such.

Citation Details
Title: The 11 cardinal rules of copywriting (and how to break them). (excerpts from 441 Tips, Trend, Guidelines and Rulebreakers for Direct Mail and Telephone Fundraisers) (Direct Mail)
Author: Mal Warwick
Publication:Fund Raising Management (Magazine/Journal)
Date: January 1, 1993
Publisher: Hoke Communications, Inc.
Volume: v23 Issue: n11 Page: p20(2)

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