Eight cardinal rules of writing fundraising letters.: An article from: Campaigns & Elections

This digital document is an article from Campaigns & Elections, published by Campaigns & Elections, Inc. on September 1, 1994. The length of the article is 1835 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Eight considerations can lead to effective election campaign fundraising letters. The word 'you,' and possibly 'I,' should be used most frequently. The appeal should be made on the basis of what the potential donor will receive in return for their money. The fundraising letter should clearly state the need for financial assistance. The letter should be in the form of a package, complete with an outer envelope, a reply envelope and a reply mechanism aside from the letter. Finally, the language should be clear, the format should provide for easy reading, a sense of urgency should be created and a strong argument should be present.

Citation Details
Title: Eight cardinal rules of writing fundraising letters.
Author: Mal Warwick
Publication:Campaigns & Elections (Refereed)
Date: September 1, 1994
Publisher: Campaigns & Elections, Inc.
Volume: v15 Issue: n9 Page: p38(2)

Distributed by Thomson Gale