Marketing and competitive advantage: how to satisfy the customer, profitably. (Faculty Corner): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on January 1, 1992. The length of the article is 1408 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Banks may still achieve competitive advantage even in an environment made turbulent by mergers and acquisitions, downsizing, and decreasing profitability. Sustained competitive advantage involves positioning of a bank for long-term financial growth through total commitment to superior customer service. Achieving and sustaining competitive advantage has four important elements: developing and selecting strategy, implementing changes and innovation, empowering employees, and instituting systems such as infrastructure, measurement and reward.

Citation Details
Title: Marketing and competitive advantage: how to satisfy the customer, profitably. (Faculty Corner)
Author: Rex Bennett
Publication:Bank Marketing (Magazine/Journal)
Date: January 1, 1992
Publisher: Bank Marketing Assn.
Volume: v24 Issue: n1 Page: p36(2)

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