Caught between the past and future. (newspaper management): An article from: American Journalism Review

This digital document is an article from American Journalism Review, published by University of Maryland on January 1, 1994. The length of the article is 835 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Newspaper managements have to find ways to recapture retail advertising and adjust to an electronic era if they are to be economically viable in the future. Direct mail operators have lured away a bulk of retail advertising. The impact of this was not felt because newspapers had substantial revenue from classified advertising in the 1980s. However, the recession hit the classifieds hard and highlighted the importance of retail advertising. In preparing for the future, newspapers can offer telephone information services to customers. They can also hook up with online services and provide customers more access to information.

Citation Details
Title: Caught between the past and future. (newspaper management)
Author: John Morton
Publication:American Journalism Review (Refereed)
Date: January 1, 1994
Publisher: University of Maryland
Volume: v16 Issue: n1 Page: p56(1)

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