Marketing tax services.: An article from: The Tax Adviser

This digital document is an article from The Tax Adviser, published by American Institute of CPA's on March 1, 1993. The length of the article is 1015 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Accountants and tax consultants usually focus on the general aspects of marketing their firm's services without examining specific areas where marketing could be best used. Acquainting the staff members with an awareness of the importance of marketing is an important first step. Other steps include the use of a marketing plan and the promotion of areas of specific expertise. A well formulated plan will allow for incorporation of further skills and the discarding of ineffective techniques if continuously monitored.

Citation Details
Title: Marketing tax services.
Author: Ronald L. Garman
Publication:The Tax Adviser (Magazine/Journal)
Date: March 1, 1993
Publisher: American Institute of CPA's
Volume: 24 Issue: n3 Page: 190(2)

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