Marketing U.S. cosmetics in the CIS. (Commonwealth of Independent States) (Russia & Ukraine): An article from: Chief Executive (U.S.)
Book Details
Author(s)Sergei Glushko, Robert M. Donnelly
PublisherChief Executive Publishing
ISBN / ASINB00091YG5K
ISBN-13978B00091YG59
MarketplaceFrance 🇫🇷
Description
This digital document is an article from Chief Executive (U.S.), published by Chief Executive Publishing on June 1, 1992. The length of the article is 2386 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Efforts to market foreign products in the newly established Commonwealth of Independent States (CIS) are being impeded by the lack of effective distribution systems, inadequate commercial technology, inferior management skills, and a currency that is practically without value. Ukraine-based Effect, together with its Swedish and American partners, seems to be succeeding in this difficult venture. The perfume and cosmetics manufacturer is currently marketing Hazel Bishop cosmetics in the CIS and is performing relatively well. It has succeeded in selling about 25% of the initial shipment of the cosmetics within 10 days. Effect recognizes that it must restructure itself to suit a market economy. Its plans to meet this objective include privatizing the firm, downsizing and retraining its workforce, focusing on valuable assets, motivating employees, and attracting foreign investors.
Citation Details
Title: Marketing U.S. cosmetics in the CIS. (Commonwealth of Independent States) (Russia & Ukraine)
Author: Sergei Glushko
Publication:Chief Executive (U.S.) (Magazine/Journal)
Date: June 1, 1992
Publisher: Chief Executive Publishing
Issue: n77 Page: p40(4)
Distributed by Thomson Gale
From the supplier: Efforts to market foreign products in the newly established Commonwealth of Independent States (CIS) are being impeded by the lack of effective distribution systems, inadequate commercial technology, inferior management skills, and a currency that is practically without value. Ukraine-based Effect, together with its Swedish and American partners, seems to be succeeding in this difficult venture. The perfume and cosmetics manufacturer is currently marketing Hazel Bishop cosmetics in the CIS and is performing relatively well. It has succeeded in selling about 25% of the initial shipment of the cosmetics within 10 days. Effect recognizes that it must restructure itself to suit a market economy. Its plans to meet this objective include privatizing the firm, downsizing and retraining its workforce, focusing on valuable assets, motivating employees, and attracting foreign investors.
Citation Details
Title: Marketing U.S. cosmetics in the CIS. (Commonwealth of Independent States) (Russia & Ukraine)
Author: Sergei Glushko
Publication:Chief Executive (U.S.) (Magazine/Journal)
Date: June 1, 1992
Publisher: Chief Executive Publishing
Issue: n77 Page: p40(4)
Distributed by Thomson Gale
