Consumer decision-making styles: comparison between United States and Korean young consumers.: An article from: Journal of Consumer Affairs

This digital document is an article from Journal of Consumer Affairs, published by American Council on Consumer Interests on June 22, 1992. The length of the article is 3653 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The purpose is to identify decision-making styles of young consumers in Korea and to find if these styles are similar to those of U.S. young consumers. An instrument, based on previous research in the United States, was administered to 310 college students in Korea. Data are factor analyzed and alpha coefficients are computed for scale reliability. Findings indicate the generality of some consumer decision-making styles. Similarities and differences between cultures are discussed, and implications are provided. (Reprinted by permission of the publisher.)

Citation Details
Title: Consumer decision-making styles: comparison between United States and Korean young consumers.
Author: Jeanne L. Hafstrom
Publication:Journal of Consumer Affairs (Refereed)
Date: June 22, 1992
Publisher: American Council on Consumer Interests
Volume: v26 Issue: n1 Page: p146(13)

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