Agents explain their insurance carrier choices. (Special Report: Agency Sales and Marketing Revue): An article from: National Underwriter Property & Casualty-Risk & Benefits Management

This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on May 31, 1993. The length of the article is 961 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: A series of surveys to determine why insurance agents prefer certain insurance companies over others disclosed that the main factor in agents' choice was the type of marketing representative/underwriter the insurers selected to work with agents. Agents prefer proactive marketing representative/underwriters, who are skilled in human relations and have marketing and product knowledge, and are cooperative, decisive and understanding. Only 52% of the insurance companies take care in selecting marketing representative/underwriters who meet these criteria.

Citation Details
Title: Agents explain their insurance carrier choices. (Special Report: Agency Sales and Marketing Revue)
Author: Dale P. Smrekar
Publication:National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: May 31, 1993
Publisher: The National Underwriter Company
Issue: n22 Page: p25(2)

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