Customize your cross-sell. (statement-based bank marketing): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on March 1, 1993. The length of the article is 2433 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Bank marketers have discovered the potential of bank account statements as a target marketing vehicle. They believe that statement-based marketing can be highly advantageous for their cross-selling potential and market penetration capacity. Marketing personnel in several banks are already urging data processing departments to make statements more flexible and more accessible for marketing messages. Moreover, several flexible-formatting softwares that allow statements to be redesigned as a marketing device are readily available in the market or from service agencies. Statement-based marketing becomes even more potent when integrated with matrix marketing and data base marketing capabilities. This allows marketing messages to be directed at selected groups of customers only. Bankers are already expecting profit increases as a result of statement-based marketing even though its benefits have not been fully established.

Citation Details
Title: Customize your cross-sell. (statement-based bank marketing)
Author: Katherine Morrall
Publication:Bank Marketing (Magazine/Journal)
Date: March 1, 1993
Publisher: Bank Marketing Assn.
Volume: v25 Issue: n3 Page: p14(4)

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