Reaching a market of 43 million. (marketing for people with disabilities): An article from: Bank Marketing
Book Details
Author(s)James Smart
PublisherBank Marketing Assn.
ISBN / ASINB00091ZXI4
ISBN-13978B00091ZXI4
AvailabilityAvailable for download now
MarketplaceUnited States 🇺🇸
Description
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on March 1, 1993. The length of the article is 2118 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Bank marketers are finding ways to make their products and services more accessible to people with disabilities. Their enthusiasm for such an initiative is not just inspired by the passing of the Americans with Disabilities Act in 1992. They are also motivated by marketing opportunities presented by the disabled-consumer group. Estimates show that there are at least 43 million people in the US with some form of disability. Hence, automated teller machines (ATMs), teller areas and entrances of bank buildings are being improved to allow easier access. Also, Braille devices, TTY phone systems, pay-by-phone equipments and audio tapes are being installed on ATMs and other bank facilities. These special services are marketed to customers with disabilities through such common marketing procedures as statement stuffers, direct mail, advertising and word of mouth.
Citation Details
Title: Reaching a market of 43 million. (marketing for people with disabilities)
Author: James Smart
Publication:Bank Marketing (Magazine/Journal)
Date: March 1, 1993
Publisher: Bank Marketing Assn.
Volume: v25 Issue: n3 Page: p32(4)
Distributed by Thomson Gale
From the supplier: Bank marketers are finding ways to make their products and services more accessible to people with disabilities. Their enthusiasm for such an initiative is not just inspired by the passing of the Americans with Disabilities Act in 1992. They are also motivated by marketing opportunities presented by the disabled-consumer group. Estimates show that there are at least 43 million people in the US with some form of disability. Hence, automated teller machines (ATMs), teller areas and entrances of bank buildings are being improved to allow easier access. Also, Braille devices, TTY phone systems, pay-by-phone equipments and audio tapes are being installed on ATMs and other bank facilities. These special services are marketed to customers with disabilities through such common marketing procedures as statement stuffers, direct mail, advertising and word of mouth.
Citation Details
Title: Reaching a market of 43 million. (marketing for people with disabilities)
Author: James Smart
Publication:Bank Marketing (Magazine/Journal)
Date: March 1, 1993
Publisher: Bank Marketing Assn.
Volume: v25 Issue: n3 Page: p32(4)
Distributed by Thomson Gale
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