Telemarketing: faster, better, cheaper.: An article from: Bank Marketing
Book Details
Author(s)Ed Mohebi, Edward Hechter
PublisherBank Marketing Assn.
ISBN / ASINB00091ZXIE
ISBN-13978B00091ZXI4
MarketplaceFrance 🇫🇷
Description
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on March 1, 1993. The length of the article is 1785 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Telephone call management systems are making telemarketing programs much more cost-effective, efficient and practicable. Through the system, banks can avail of top-quality and greatly rewarding customer contacts in an inexpensive method. These systems work by placing the call, and filtering out answering machines, busy signals and operator intercepts. With the help of predictive dialing technology, the device ensures that a telemarketing agent is present when the customers answers the phone. Data indicating the name of the customer and current account are automatically presented on a screen in front of the agent. Furthermore, such systems assist the agents determine the appropriate product and service to the right customer. Usage of the systems by several bank marketers have resulted to higher direct mail response rates and improved customer service. Moreover, they have been successful in such activities as cross promotions, marketing research and fraud detection.
Citation Details
Title: Telemarketing: faster, better, cheaper.
Author: Ed Mohebi
Publication:Bank Marketing (Magazine/Journal)
Date: March 1, 1993
Publisher: Bank Marketing Assn.
Volume: v25 Issue: n3 Page: p36(3)
Distributed by Thomson Gale
From the supplier: Telephone call management systems are making telemarketing programs much more cost-effective, efficient and practicable. Through the system, banks can avail of top-quality and greatly rewarding customer contacts in an inexpensive method. These systems work by placing the call, and filtering out answering machines, busy signals and operator intercepts. With the help of predictive dialing technology, the device ensures that a telemarketing agent is present when the customers answers the phone. Data indicating the name of the customer and current account are automatically presented on a screen in front of the agent. Furthermore, such systems assist the agents determine the appropriate product and service to the right customer. Usage of the systems by several bank marketers have resulted to higher direct mail response rates and improved customer service. Moreover, they have been successful in such activities as cross promotions, marketing research and fraud detection.
Citation Details
Title: Telemarketing: faster, better, cheaper.
Author: Ed Mohebi
Publication:Bank Marketing (Magazine/Journal)
Date: March 1, 1993
Publisher: Bank Marketing Assn.
Volume: v25 Issue: n3 Page: p36(3)
Distributed by Thomson Gale
