What would you do? (improving bank sales) (Problem/Solution): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on January 1, 1994. The length of the article is 996 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Financial institutions need not wait for the economy to improve first before they can boost their sales. Marketing-oriented banks will outperform the competition under any circumstances if they have had the foresight and the determination to implement effective strategies. To gain significant marketplace advantage, banks have to be highly aggressive, exert every effort to retain current customers, improve sales to these customers, employ 'value-added' competitive techniques, enhance the bank's image, keep track of what the competition is doing, and implement an aggressive promotional program. Banks also need to maintain a solid financial position, become marketing-driven, focus on the basics, concentrate on consulting, adopt a 'we can do it' attitude, practice niche marketing, and be direct in expressing their interest in the customers' business.

Citation Details
Title: What would you do? (improving bank sales) (Problem/Solution)
Author: John R. Graham
Publication:Bank Marketing (Magazine/Journal)
Date: January 1, 1994
Publisher: Bank Marketing Assn.
Volume: v26 Issue: n1 Page: p5(2)

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