Steps to successful business marketing. (Cover Story): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on January 1, 1994. The length of the article is 3447 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Pennsylvania-based CoreStates Trust and Investment Group, Frankford Bank and Meridian Bancorp have all been successful in attracting new corporate customers by employing creative direct marketing strategies. To achieve its goal of raising its profile among corporate prospects, CoreStates launched a two-part direct mail campaign that used expensive, high quality incentive items. Frankford Bank, to interest prospects in a commercial lending relationship, sent monthly mailings that included a Business Philadelphia magazine and a personalized letter citing the advantages of doing business with the bank. Meridian Bancorp, for its part, implemented a two-part advertising campaign and a direct mail campaign to promote its technology and expertise in the area of cash management.

Citation Details
Title: Steps to successful business marketing. (Cover Story)
Author: Tanja Lian
Publication:Bank Marketing (Magazine/Journal)
Date: January 1, 1994
Publisher: Bank Marketing Assn.
Volume: v26 Issue: n1 Page: p26(7)

Article Type: Cover Story

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