Bank design from the banker's point of view. (includes banker's checklist for better branch design): An article from: Bank Marketing
Book Details
Author(s)Curtis B. Wayne, Katherine Di Sotto
PublisherBank Marketing Assn.
ISBN / ASINB0009208TC
ISBN-13978B0009208T5
AvailabilityAvailable for download now
Sales Rank9,548,011
MarketplaceUnited States 🇺🇸
Description
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on January 1, 1994. The length of the article is 2359 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: A bank's competitiveness can be influenced by its physical environment. A good bank design contributes in providing what customers want, and a bank that is able to deliver what people demand taps a rich source of a competitive advantage. One hundred bankers were recently surveyed to find out what their customers are saying about their banks' physical environment. According to 90% of the bankers polled, their clients are very much concerned about the issue of privacy. All of those surveyed said that their customers consider a private office a very essential feature of a bank. Eighty-eight percent reported that their customers associate the banker's personal prestige with the bank branch's looks, while 98% said that the wealthier customers are the most concerned about their bank's appearance. Measures for developing effective branch designs are suggested.
Citation Details
Title: Bank design from the banker's point of view. (includes banker's checklist for better branch design)
Author: Curtis B. Wayne
Publication:Bank Marketing (Magazine/Journal)
Date: January 1, 1994
Publisher: Bank Marketing Assn.
Volume: v26 Issue: n1 Page: p39(4)
Distributed by Thomson Gale
From the supplier: A bank's competitiveness can be influenced by its physical environment. A good bank design contributes in providing what customers want, and a bank that is able to deliver what people demand taps a rich source of a competitive advantage. One hundred bankers were recently surveyed to find out what their customers are saying about their banks' physical environment. According to 90% of the bankers polled, their clients are very much concerned about the issue of privacy. All of those surveyed said that their customers consider a private office a very essential feature of a bank. Eighty-eight percent reported that their customers associate the banker's personal prestige with the bank branch's looks, while 98% said that the wealthier customers are the most concerned about their bank's appearance. Measures for developing effective branch designs are suggested.
Citation Details
Title: Bank design from the banker's point of view. (includes banker's checklist for better branch design)
Author: Curtis B. Wayne
Publication:Bank Marketing (Magazine/Journal)
Date: January 1, 1994
Publisher: Bank Marketing Assn.
Volume: v26 Issue: n1 Page: p39(4)
Distributed by Thomson Gale
