"You make it happen!" (Housatonic Lumber Co.'s marketing strategy) (Cover Story): An article from: Do-It-Yourself Retailing

This digital document is an article from Do-It-Yourself Retailing, published by National Retail Hardware Association on January 1, 1994. The length of the article is 1453 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The entry of large hardware wholesale store chains such as Home Depot Inc into the market has made it difficult for small, independent retailers to compete. However, Housatonic Lumber Co (Housatonic) has successfully weathered the competition through its effective marketing strategy. The company focused on differentiating itself from its competitors in terms of inventory, promotions and customer services.

Citation Details
Title: "You make it happen!" (Housatonic Lumber Co.'s marketing strategy) (Cover Story)
Author: John Saccu
Publication:Do-It-Yourself Retailing (Magazine/Journal)
Date: January 1, 1994
Publisher: National Retail Hardware Association
Volume: v166 Issue: n1 Page: p48(2)

Article Type: Cover Story

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