Redefining value for consumers. (Dill's Best's marketing strategy) (Cover Story): An article from: Do-It-Yourself Retailing

This digital document is an article from Do-It-Yourself Retailing, published by National Retail Hardware Association on January 1, 1994. The length of the article is 1238 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Dill's Best is an eight store do-it-yourself retailer based in Brewster, NY, which has successfully competed with large store chains such as Home Depot Inc. Company officials credit Dill's Best's success to its unique marketing strategy which focuses on giving quality customer service. Aside from customer service, the strategy also involves stockpiling the store inventory with products that customers really want.

Citation Details
Title: Redefining value for consumers. (Dill's Best's marketing strategy) (Cover Story)
Author: Carl Dill
Publication:Do-It-Yourself Retailing (Magazine/Journal)
Date: January 1, 1994
Publisher: National Retail Hardware Association
Volume: v166 Issue: n1 Page: p52(2)

Article Type: Cover Story

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