Picking the right gift to ask for. (The Copy Corner)(Key Ideas, part 1): An article from: Fund Raising Management

This digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on May 1, 1994. The length of the article is 1337 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: There are only two important things in fund raising besides the identity of the individual being asked to make a donation. These are the amount of money asked for and the approach taken by the fund raiser. As someone who has spend 24 years in professional fund raising puts it, asking for the wrong amount either leads to no response or insufficient funds. To calculate what amount is reasonable to ask for, variables such as the donor's emotional connection with the organization should be considered.

Citation Details
Title: Picking the right gift to ask for. (The Copy Corner)(Key Ideas, part 1)
Author: Con Squires
Publication:Fund Raising Management (Magazine/Journal)
Date: May 1, 1994
Publisher: Hoke Communications, Inc.
Volume: v25 Issue: n3 Page: p51(2)

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