The author learns a thing or two about patience. (use of mailing lists in fund raising) (Column): An article from: Fund Raising Management

This digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on February 1, 1993. The length of the article is 1099 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Canadian mailing lists should be handled differently because Canadian donors react differently to mailing lists. The average gift per donor will amount to $30 to $40, with the average response rate placed at 2%. Returns will continue to come in even six months after mailers are sent out. Development officers should practice patience when dealing with mailing lists since the prospect pool are often people who have fixed incomes and experience in stretching the budget.

Citation Details
Title: The author learns a thing or two about patience. (use of mailing lists in fund raising) (Column)
Author: Con Squires
Publication:Fund Raising Management (Magazine/Journal)
Date: February 1, 1993
Publisher: Hoke Communications, Inc.
Volume: v23 Issue: n12 Page: p59(2)

Article Type: Column

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