Urban advertising strategies: making sure your ads escape the clutter. (includes related article on Economy True Value Hardware in Boston, ... An article from: Do-It-Yourself Retailing

This digital document is an article from Do-It-Yourself Retailing, published by National Retail Hardware Association on June 1, 1993. The length of the article is 753 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: An analysis of effective advertising techniques for hardware and home center stores in urban locations is presented. Urban retailers would benefit more from target marketing. Allocating 70% of advertising budgets to direct mail and the remaining 30% to relationship marketing seems to be the most effective for urban retailers. Sales and promotional events could be held soon after people get their pay. Sharing the costs of sending out wholesalers' circulars with other retailers enables savings in advertising budgets.

Citation Details
Title: Urban advertising strategies: making sure your ads escape the clutter. (includes related article on Economy True Value Hardware in Boston, Massachusetts) (Cover Story)
Publication:Do-It-Yourself Retailing (Magazine/Journal)
Date: June 1, 1993
Publisher: National Retail Hardware Association
Volume: v164 Issue: n6 Page: p60(1)

Article Type: Cover Story

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