Spotlighting successful advertising campaigns: 3 retailers cited for excellence in advertising award. (Smith True Value Hardware of St. Louis, ... An article from: Do-It-Yourself Retailing

This digital document is an article from Do-It-Yourself Retailing, published by National Retail Hardware Association on June 1, 1993. The length of the article is 1338 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The series of print advertisements of Smith True Value Hardware in St. Louis, MO, won the 1993 grand prize of Do-It-Yourself Retailing magazine's Excellence in Advertising Award. The advertisements was praised for their good design and creativity which used nostalgic appeal and good humor to emphasize a tradition of service. The advertisemsnts also won first place in the Single Unit Annual Sales Less Than $1 Million Category.

Citation Details
Title: Spotlighting successful advertising campaigns: 3 retailers cited for excellence in advertising award. (Smith True Value Hardware of St. Louis, Missouri; Dale Hardware of Fremont, California; Dwyers Home Improvement Centers of North bangor, New York, NY) (Advertising)
Publication:Do-It-Yourself Retailing (Magazine/Journal)
Date: June 1, 1993
Publisher: National Retail Hardware Association
Volume: v164 Issue: n6 Page: p69(3)

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