Hand tools and power tools: consumers and professionals are trading up to quality. (Product Marketing): An article from: Do-It-Yourself Retailing

This digital document is an article from Do-It-Yourself Retailing, published by National Retail Hardware Association on June 1, 1993. The length of the article is 1593 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Sales trends in power tools amd hand tools are discussed. Despite the continuing recession in 1992, both hand and power tool sales increased. Consumers seem willing to invest in the more durable tools to repair their homes. Professional contractors want quality at a fair price, and are willing to spend more for tools that have better backup support from retailers and manufacturers. Some retailers sacrifice profit margins in power tool sales, but recoup profits by increasing profit margins in hand tools.

Citation Details
Title: Hand tools and power tools: consumers and professionals are trading up to quality. (Product Marketing)
Publication:Do-It-Yourself Retailing (Magazine/Journal)
Date: June 1, 1993
Publisher: National Retail Hardware Association
Volume: v164 Issue: n6 Page: p72(3)

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