Franchise failure rates: an assessment of magnitude and influencing factors.: An article from: Journal of Small Business Management

This digital document is an article from Journal of Small Business Management, published by International Council of Small Business on April 1, 1993. The length of the article is 4987 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The Dept of Commerce estimates the annual franchise failure rate at around 4%. However, this figure is misleading since it is based on voluntary disclosures made by franchisees. An assessment of 103 Uniform Franchise Offering Circulars was carried out to make an empirical study of the failure rate. It took into account the impact of franchisor age, size and capital strength to confirm the Commerce Dept's estimate.

Citation Details
Title: Franchise failure rates: an assessment of magnitude and influencing factors.
Author: Gary J. Castrogiovanni
Publication:Journal of Small Business Management (Refereed)
Date: April 1, 1993
Publisher: International Council of Small Business
Volume: v31 Issue: n2 Page: p105(10)

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