Growth through innovation: unique marketing concepts drive business for Canadian retailer.: An article from: Do-It-Yourself Retailing

This digital document is an article from Do-It-Yourself Retailing, published by National Retail Hardware Association on March 1, 1993. The length of the article is 999 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Cubbon HomeAll Building Centre employed a different strategy when their industry counterparts decided to employ a low-pricing scheme. Cubbon considered remodeling and do-it-yourself activity, which were envisioned as potentially strong markets for the 1990s. The plan led to the development of te Home Builders Management System and the Home Discovery Centre. These two marketing innovations integrated supplier and subcontractor coordination.

Citation Details
Title: Growth through innovation: unique marketing concepts drive business for Canadian retailer.
Author: Jody A. Token
Publication:Do-It-Yourself Retailing (Magazine/Journal)
Date: March 1, 1993
Publisher: National Retail Hardware Association
Volume: v164 Issue: n3 Page: p145(2)

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