The backwards capital campaign approach: this approach may be unusual, but it provides momentum to get the campaign under way. (Media Strategies): An article from: Fund Raising Management

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Citation Details
Title: The backwards capital campaign approach: this approach may be unusual, but it provides momentum to get the campaign under way. (Media Strategies)
Author: Audley, Jr. Wolfe
Publication:Fund Raising Management (Magazine/Journal)
Date: May 1, 1991
Publisher: Hoke Communications, Inc.
Volume: v22 Issue: n3 Page: p37(2)

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