Product managers: finding the right fit. (banks and banking) (includes related article on marketing by Society Bank): An article from: Bank Marketing
Book Details
Author(s)Lauryn Franzoni
PublisherBank Marketing Assn.
ISBN / ASINB00092BGPC
ISBN-13978B00092BGP3
AvailabilityAvailable for download now
Sales Rank99,999,999
MarketplaceUnited States 🇺🇸
Description
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on May 1, 1991. The length of the article is 2928 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Bankers have usually found the concept of product management applied to banking difficult to grasp. Central to that problem is the notion that product management means that organizations must manage their formal business functions and products separately. Further problems are created when banks try to determine if they provide products, or if they act as a distribution service for cash. The tasks of traditional industrial product managers include developing product strategies, preparing marketing plans and sales forecasts, and designing advertising campaigns. Some bank product managers are hardly any more than advertising generalists with a few specific line duties, but if a product management strategy is to work, marketing decisions must be based on customer needs and not on bank systems and operations.
Citation Details
Title: Product managers: finding the right fit. (banks and banking) (includes related article on marketing by Society Bank)
Author: Lauryn Franzoni
Publication:Bank Marketing (Magazine/Journal)
Date: May 1, 1991
Publisher: Bank Marketing Assn.
Volume: v23 Issue: n5 Page: p28(4)
Distributed by Thomson Gale
From the supplier: Bankers have usually found the concept of product management applied to banking difficult to grasp. Central to that problem is the notion that product management means that organizations must manage their formal business functions and products separately. Further problems are created when banks try to determine if they provide products, or if they act as a distribution service for cash. The tasks of traditional industrial product managers include developing product strategies, preparing marketing plans and sales forecasts, and designing advertising campaigns. Some bank product managers are hardly any more than advertising generalists with a few specific line duties, but if a product management strategy is to work, marketing decisions must be based on customer needs and not on bank systems and operations.
Citation Details
Title: Product managers: finding the right fit. (banks and banking) (includes related article on marketing by Society Bank)
Author: Lauryn Franzoni
Publication:Bank Marketing (Magazine/Journal)
Date: May 1, 1991
Publisher: Bank Marketing Assn.
Volume: v23 Issue: n5 Page: p28(4)
Distributed by Thomson Gale
