Six Ss for new product success.: An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on May 1, 1991. The length of the article is 1572 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Certain product attributes can have an important effect on the acceptance of new products by the public. Those attributes include superiority, in that new products should manifest a clear differential or advantage over previous products to fill the same needs; sociability, in that new products should be compatible with customers' existing beliefs, values, and lifestyles; and satisfaction, in that new products should satisfy customers' felt needs.

Citation Details
Title: Six Ss for new product success.
Author: James H., Jr. Donnelly
Publication:Bank Marketing (Magazine/Journal)
Date: May 1, 1991
Publisher: Bank Marketing Assn.
Volume: v23 Issue: n5 Page: p36(2)

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