C&S 'Super Season' brings in $620 million. (Citizens and Southern National Bank of Florida's marketing program): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on June 1, 1991. The length of the article is 1545 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Citizens and Southern (C&S) National Bank of Florida (Fort Lauderdale, FL) increased deposits over $620 million as a result of its 'Super Season' marketing campaign. The objectives of the program included increasing the awareness of branch sales personnel of the potential marketing opportunities during the winter season of November through March, improving customer relations, and attracting new customers. Employees were given monetary rewards for opening new deposit services, and the bank developed two internal programs to allow employees to win prizes.

Citation Details
Title: C&S 'Super Season' brings in $620 million. (Citizens and Southern National Bank of Florida's marketing program)
Author: Spencer L. Dworkis
Publication:Bank Marketing (Magazine/Journal)
Date: June 1, 1991
Publisher: Bank Marketing Assn.
Volume: v23 Issue: n6 Page: p36(3)

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