A conversation with ... John B. McCoy. (CEO of Banc One Corporation) (interview): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on August 1, 1991. The length of the article is 3539 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: One of the most admired banks in the U.S. today is Banc One Corporation. It has grown to become Ohio's largest bank and the second largest in Texas. John B. McCoy, Banc One's chairman, discusses the strategies which have made them successful, including: a marketing strategy focused on retail banking and the middle market; a decentralized management structure; an emphasis on quality in customer relations; and investment in revenue-increasing programs rather than focusing solely on expense control. Lastly, McCoy states that they will build their services and market share through acquisitions.

Citation Details
Title: A conversation with ... John B. McCoy. (CEO of Banc One Corporation) (interview)
Author: Barry I. Deutsch
Publication:Bank Marketing (Magazine/Journal)
Date: August 1, 1991
Publisher: Bank Marketing Assn.
Volume: v23 Issue: n8 Page: p12(5)

Article Type: interview

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